URL'S Uniform Resource Locator Or
Tough economic times call for
small businesses to get creative. Here is why
you should consider implementing a multi-domain
strategy for your business.
COST: A memorable, highly targeted and
keyword-rich domain name, garners free organic
search engine traffic. By acquiring a domain
name from the secondary
domain market, you are spending less money in
traffic than by engaging in often costly keyword
search buys or print advertising.
BRANDING. Acquiring domains related to your
products and or services sends a strong and
consistent message to your customers and builds
while avoiding customer confusion and lost
traffic. For example, a photographer's website
would benefit from camera, weddings and portrait
GLOBAL REACH. Although the "dot com" is the most
common extension, you should cast your net wider
by getting as many extensions possible,
including country code specific extensions. Act
locally, think globally!
CAPITAL INVESTMENT. Like fine wines, domain
names appreciate in value as they get older,
thanks to the navigation traffic they acquire
search engine positioning. By acquiring multiple
premium domain names you are building a valuable
portfolio of assets.